The BBC News reported today on New York’s new shock adverts, which are accompanied by the words “Are you pouring on the pounds?”, target the billions of hidden calories which Americans consume each year in sodas and other sugary drinks.
On average, Americans now consume 200 to 300 more calories each day than we did 30 years ago. Nearly half of these extra calories come from sugar-sweetened drinks. When people count calories they often forget the ones they drink. America has a serious soda habit: residents drink 15 billion gallons of the fizzy stuff each year.
Do you thinks showing people a gruesome image and saying, ‘look, this is what you’re doing to your body’ will makes them rethink their consumption of sugar filled drinks?
Source: BBC News
