Listen to your Brain a light-hearted “rap” video was produced by NeuroFocus one of the worlds leading companies in the burgeoning field of neuro-marketing.
WHAT happens in our brains when we watch a compelling TV commercial?
For one thing, certain brain waves that correlate with heightened attention become more active, according to researchers who have used EEGs, or electroencephalographs, to study the brain’s electrical frequencies. Brain waves that signal less-focused attention, meanwhile, tend to subside.
In other words, this is your brain on ads.
Or so say neuromarketers, an emerging group of researchers who use techniques from neuroscience to analyze people’s responses to products and promotions.Marketers have long sought a quantitative means for reliably interpreting consumers instinctive response to their marketing efforts.
The tradional methods such as surveys or focus groups fail to capture Engagement and Emotion, two critical components in what drives poeple to buy things. Curious?Continue reading
Source: New York Times
