Fear turns out be a very good thing for certain businesses. When the National Weather Service warns of a hurricane, there’s a run on plywood and water. A crime spree can send people to the gun store. And when North Korea or Iran mentions the word “nuclear,” the orders pour in to a Web site in North Carolina.
Just the name NukePills.com might raise an eyebrow. It sounds like a site for conspiracy theorists. But Troy Jones says most of his customers are actually prudent people who “recognize a product that in this day and age they should probably have in the emergency kit.”
The product behind NukePills.com is officially known as potassium iodide. It’s an FDA-approved drug that blocks the thyroid gland from absorbing radioactive iodine released in a nuclear incident. The federal government stockpiles it. Local governments give it to people who live near nuclear plants.
Source:NPR
