Why are audiences attracted to bloodshed, gore and violence? A recent study from researchers at the University of Augsburg, Germany and the University of Wisconsin-Madison found that people are more likely to watch movies with gory scenes of violence if they felt there was meaning in confronting violent aspects of real life.

Anne Bartsch, University of Augsburg, Germany and Louise Mares, University of Wisconsin-Madison, will present their findings at the 63rd Annual Conference of the International Communication Association. Their study examined whether these serious, contemplative, and truth-seeking motivations for exposure to violent portrayals are more than just an intellectual pleasure. They invited a large binational sample from Germany and the US (total of 482 participants), ranging in age from 18-82, and with varying levels of education. Participants viewed film trailers featuring different levels of gore and meaningfulness, and rated their likelihood of watching the full movie. They also indicated their perceptions of the film (how gory, meaningful, thought-provoking, suspenseful, etc.).

Earlier studies have suggested that audiences are not necessarily attracted to violence per se, but seem to be drawn to violent content because they anticipate other benefits, such as thrill and suspense.

These findings suggest that such hedonistic pleasures are only part of the story about why we willingly expose ourselves to scenes of bloodshed and aggression. Some types of violent portrayals seem to attract audiences because they promise to satisfy truth-seeking motivations by offering meaningful insights into some aspect of the human condition.

“Perhaps depictions of violence that are perceived as meaningful, moving and thought-provoking can foster empathy with victims, admiration for acts of courage and moral beauty in the face of violence, or self-reflection with regard to violent impulses,” said Bartsch. “Examining the prevalence of such prosocial responses and the conditions under which they occur offers a theoretically intriguing and socially valuable direction for further work.”

ᔥ?University of Wisconsin-Madison

I am a huge fan of Jonathan Fields and The GoodLife Project.Today he interviews Alisa Vitti.This is a fascinating look at how hormones influence our lives. We should all be able to take care of our bodies in a way that doesn’t involve drugs, extreme dieting, or surgery.

Check out Alisa Vitti’s new book WomanCode: Perfect Your Cycle, Amplify Your Fertility, Supercharge Your Sex Drive, and Become a Power Source The WomanCode protocol gives women from their teenage years to perimenopause the keys to unlock their hormone health.

According to the Alzheimer’s Association 2013 Alzheimer’s Disease Facts & Figures report released today, one in three seniors dies with Alzheimer’s or another dementia in the United States. The new report shows that while deaths from other major diseases, such as heart disease, HIV/AIDS and stroke, continue to experience significant declines, Alzheimer’s deaths continue to rise – increasing 68% from 2000-2010.

In addition, the study evaluated the contribution of individual common diseases to death using a nationally representative sample of older adults and found that dementia was the second largest contributor to death behind heart failure. Among 70-years-olds with Alzheimer’s disease, 61% are expected to die within a decade. Among 70-year-olds without Alzheimer’s, only 30% will die within a decade.

Alzheimer’s and dementia place an enormous burden on individuals and families. In 2012, there were more than 15 million caregivers who provided more than 17 billion hours of unpaid care valued at $216 billion. Individuals with dementia often require increasing levels of supervision and personal care as the disease progresses. As symptoms exacerbate as the disease progresses, the care required of family members and friends can often result in increased emotional stress and health challenges for caregivers. To learn more about the information released in Facts and Figures, visit alz.org to watch a video summarizing the report.
2013 Facts & Figures Facts and Figures also includes a special section focusing on the challenges faced by long-distance caregivers for people living with Alzheimer’s. The report finds that nearly 15% of caregivers for people with Alzheimer’s or another dementia are “long-distance caregivers” – caring for people with Alzheimer’s disease who live at least 1 hour away. These long-distance caregivers had annual out-of-pocket expenses nearly twice as high as local caregivers.

The Alzheimer’s Association provides a suite of free resources, programs and materials to assist individuals who live alone and their families, including:

Helpline: Available 24/7, this free call center (800.272.3900) offers information and support from master’s level clinicians.

The Alzheimer’s and Dementia Caregiver Center: From providing information about behaviors of those affected, to helping you find local support, our toolbox is available to help you answer even the complex questions.

ALZConnected: ALZConnected, powered by the Alzheimer’s Association, is a dedicated social networking community for anyone affected by Alzheimer’s disease; it provides a safe place for people to connect with others in similar situations 24 hours a day, 365 days a year at no charge.

For more information and resources to support those living alone with Alzheimer’s, visit the Alzheimer’s Association website at alz.org.

ᔥAlzheimer’s Association