The study, funded by National Institutes of Health, was conducted among 1,690 overweight and obese women and men between 40 and 60 years old.

“Daily well-being” motivates women to exercise, while “weight loss” and “health” are more motivational for men. Researchers investigated whether reading a one-page advertisement featuring one of those three reasons would influence intrinsic motivation for exercising, and whether men and women respond differently.

“Exercise is frequently prescribed as a way to lose weight,” said Michelle Segar, associate director for the Sport, Health, and Activity Research and Policy (SHARP) Center for Women and Girls and research investigator at the Institute for Research on Women and Gender.

“But promoting activity primarily for weight loss may backfire among overweight women. Our findings suggest that featuring weight loss as the reason to exercise not only decreases intrinsic motivation, it also worsens body image. This is not true for men.”

To optimally motivate both men and women to be physically active, public health marketing and messages may need to target gender, she said.

“For men, promoting exercise for weight loss or better health may be effective. But for women, messages might be more motivating if they highlighted the connection between exercise and well-being. We should consider rebranding exercise for women,” Segar said.

This exercise marketing study extends research on participation showing that intrinsic motivation for exercising – finding pleasure in exercise – helps people stick with it.

The study also builds upon previous research suggesting that overweight women who exercise for immediately experienced benefits, such as well being, participate more than those who exercise for weight loss or health benefits.

University of Michigan

seniors tai chi,Scientists from the University of South Florida and Fudan University in Shanghai found increases in brain volume and improvements on tests of memory and thinking in Chinese seniors who practiced Tai Chi three times a week, reports an article published today in the Journal of Alzheimer’s Disease.

Findings were based on an 8-month randomized controlled trial comparing those who practiced Tai Chi to a group who received no intervention. The same trial showed increases in brain volume and more limited cognitive improvements in a group that participated in lively discussions three times per week over the same time period.

Previous trials have shown increases in brain volume in people who participated in aerobic exercise, and in one of these trials, an improvement in memory was seen. However, this was the first trial to show that a less aerobic form of exercise, Tai Chi, as well as stimulating discussion led to similar increases in brain volume and improvements on psychological tests of memory and thinking.

The group that did not participate in the interventions showed brain shrinkage over the same time period, consistent with what generally has been observed for persons in their 60s and 70s.

Numerous studies have shown that dementia and the syndrome of gradual cognitive deterioration that precedes it is associated with increasing shrinkage of the brain as nerve cells and their connections are gradually lost.

“The ability to reverse this trend with physical exercise and increased mental activity implies that it may be possible to delay the onset of dementia in older persons through interventions that have many physical and mental health benefits,” said lead author Dr. James Mortimer, professor of epidemiology at the University of South Florida College of Public Health.

Research suggests that aerobic exercise is associated with increased production of brain growth factors. It remains to be determined whether forms of exercise like Tai Chi that include an important mental exercise component could lead to similar changes in the production of these factors. “If this is shown, then it would provide strong support to the concept of “use it or lose it” and encourage seniors to stay actively involved both intellectually and physically,” Dr. Mortimer said.

One question raised by the research is whether sustained physical and mental exercise can contribute to the prevention of Alzheimer’s disease, the most common dementing illness.

“Epidemiologic studies have shown repeatedly that individuals who engage in more physical exercise or are more socially active have a lower risk of Alzheimer’s disease,” Dr. Mortimer said. “The current findings suggest that this may be a result of growth and preservation of critical regions of the brain affected by this illness.”

Full bibliographic information
James A. Mortimer, Ding Ding, Amy R. Borenstein, Charles DeCarli, Qihao Guo, Yougui Wu, Qianhua Zhao, Shugang Chu. Changes in Brain Volume and Cognition in a Randomized Trial of Exercise and Social Interaction in a Community-Based Sample of Non-Demented Chinese Elders, Journal of Alzheimer’s Disease 2012; 30 (4), published by IOS Press.

IOS Press BV

cerebral cortex painting  by  Greg Dunn

Commissioned by the Society for Neuroscience, Washington DC.
This painting by Greg Dunn, “Beyond the Horizon.” is of the developing cerebral cortex, at about week 15 of human gestation.


Greg Dunn
 is a neuroscience PhD student at the University of Pennsylvania and an artist passionate about Japanese minimalist scrolls. While these interests may appear radically incongruous, Dunn’s artwork suggests otherwise. The artist creates dazzling works of enamel, gold leaf and ink inspired by science.

Some of the works, like “Hippocampus II,” give those of us who do not spend a lot of time around a microscope a look at the complex architecture of our neurons. And then there are the occasional stumpers that are impossible to decipher as neuron or nature.

Learn  more about Greg’s inspiration and influencers in this interview in  The Beautiful Brain

The Beautiful Brain Huffington Post