An interesting article published in the Times written by  Anjana Ahuja which discusses the Cialdini effect. The effect takes its name from Robert Cialdini, Arizona State University psychology professor, who wrote a groundbreaking book called Influence: The Psychology of Persuasion
In this book Cialdini examines the sometimes irrational way we behave in our relationships with others. Cialdini showed, among other things, that people do what they see others doing, even when they know they shouldn’t. Link to read this article
Source: The Times
